Hard Rock Café partnered with the Vans Warped Tour to sponsor the Kevin Says stage, which features up and coming bands and emerging talent. The objective for this project was to take the Hard Rock Brand to a completely new visual space. Traditionally, the HRC brand was presented in clean and elevated visuals.
I wanted to embody the DIY ethos of the bands on the stage and incorporate the rough, gritty, and energy of these musicians in the background art. It had to feel authentic and "un-corporate."
Role: Art Direction, Design, Illustration
