Pearson manages organic social content for the ASU Online Facebook, LinkedIn, Instagram, and Twitter platforms. The primary goals for social have always been to build awareness, engagement and brand affinity. We wanted to establish a unique presence amongst our competitive set and used expressive and artful content to create a playful and more human personality and tone.
Role: Content Strategy, Art + Photo Direction, Copywriting
Various social executions intended to amplify existing promotions or engage with existing conversations through content and hashtag strategy.
Downloadable device wallpapers promoted via social channels intended to build brand engagement and affinity with current students and prospective future students.
Downloadable holiday mask featuring the ASU athletics mascot, Sparky.
Additional Design and Illustration: Shannon Fernandez