Working directly with Arizona State University and LA based agency Mistress, we produced a campaign for ASU Online. Their campus oriented spots featured student stories and focused on the unique student experiences that drove insights and breakthroughs. To harmonize with those films, we also focused on student features, seeking to portray authentic stories of human transformation.
Role: Creative Direction, Brand Strategy, Art & Photo Direction
Sophia :60 Shooting Boards
Sophia
The first of two films, this story depicts a personal journey of growth and opportunity.
Sophia :60 Shooting Boards
Tami
The second film in the series, "Tami" depicts a journey of transformation that shapes the lives of many.
Photography captured in concert with the film production to further extend and support the campaign.
Photographer: Jay Fram
Digital campaign materials
Web Properties